Save the Environment! Practice Green Marketing to Stay Ahead of your Competition

Does the planet need saving?

What does the term green marketing mean?

How does green marketing help in saving the environment?

How does green marketing helps in staying ahead of the competition?

Green spreads calmness and purity.

Green marketing is the marketing which is concerned with the protection of the environment. It is the color of purity and quality; meaning neutral and matured facts, free from any ambiguity and exaggeration.

Many problems are created because of modern marketing practices, such as:

· Rapid economic growth,

· Comfortable and luxurious lifestyle,

· Severe competition,

· Mass production with the help of advanced technology,

· Use of unhealthy marketing strategies and techniques to lure customers,

· Retailing and distribution by giant MNCs,

· Creation of multinational companies,

· Liberalization and globalization, et-cetera.

Need for Green Marketing Practices

Global warming

· Government policies, rules and regulations

· Opportunities and competitive advantage over companies that don’t follow it

· Need for conservation of Mother Nature


· Exploitation of human beings (labor et-cetera)

· Competition with other businesses that practice green marketing

· Exploitation and depletion of resources


· Severe environmental conditions

· Corporate Social Responsibility (CSR)

· High levels of Pollution (air, water and soil)

· Goodwill of the various companies

· Natural calamities which are triggered by Humans

Green Marketing

It is the practice of selling goods and services based only on their environmental benefits. Such goods or services are produced by an eco-friendly method or may be environmentally friendly, including the following:

• 
  
• No use of excessive packaging 
• Manufactured in sustainable manner 
• Manufactured from renewable materials 
• Designed to be repairable and not "throwaway (s)" 
• Recyclable or are produced from recycled materials 
• Shall not contain toxic materials or ozone-depleting substances

Sustainable Development

Businesses that are committed to sustainable development and CSR practice green marketing. Sustainable business practices focuses on making the products more attractive to consumers and also it also reduces unwanted expenses like energy/water usage, packaging and transportation et-cetera.

These products are manufactured with positivity that consumers will buy these products considering it their responsibility towards saving the environment. With this positivity, it is also believed that they will be willing to pay a premium as well; though first they need to be made aware of its benefits and the brand needs to be credible enough for them to trust and then buy.

Green marketing is the answer to it. It can be used for encouragement and awareness and towards green products.

The public is skeptical of green claims because of false claims and deceptive marketing et-cetera, just to attract the consumers.

Green washing is a marketing practice in which a non-green product or service is marketed as a green product or service.

Advantages of Green

1. Initially expensive; Saves money later on

2. Advertises corporate social responsibility (CSR)

3. Ensures long-term growth and sustainable profits

4. Increases awareness about the socially responsible brands and products

5. Employees feels proud and responsible for being part of such a company

6. Enables access to newer markets and inspires positive competitive advantages

Challenges with Green

1.      Lack of awareness

2.      People refrain to pay a premium for such products

3.      False claims and deceptive advertising

4.      Costly renewable and recyclable materials

5.      Difficulty in educating customers about the advantages

6.      Expensive technologies for R&D departments and implementation & assembly processes

Conclusion

Companies follow green marketing for reasons like:

·         Competitors are following it

·         They believe in conserving the environment

·         They wish to maintain a positive image of their brand

·         They want to have a competitive advantage

·         They are forced by the Government rules and regulations

Robert Connor Cortese is one of those agencies which work towards achieving every business’ goals and objective with the help of green marketing to encourage CSR, have a competitive advantage and to attract more cus

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Robert Connor Cortese: Sustainable Business Development with the Green Marketing Strategy

What is green marketing?

What are the benefits of green marketing?

How is green marketing helpful in sustainable business development?

Green is purity.

Green marketing concerns with the protection of the environment. Green is the color of quality and purity; meaning matured and neutral facts, free from any exaggeration and ambiguity.

Connor Cortese Says:   Modern marketing practices have created many problems; leading to rapid economic growth, comfortable and luxurious lifestyle, severe competition, mass production with the help of advanced technology, use of unhealthy marketing strategies and techniques to lure customers, retailing and distribution by giant MNCs, creation of multinational companies, liberalization and globalization, etc, resulting in severe problems.

Green Marketing

Need for Green Marketing

· Exploitation of human beings
· Opportunities and competitive advantage
· Global warming
· Government rules and regulations
· Need for conservation of Mother Nature
· Competition with other socially responsible businesses
· Exploitation of resources and its depletion
· Pollution levels are high (air, water and soil)

· Adverse environmental conditions
· Goodwill of the companies
· Corporate Social Responsibility (CSR)
· Natural calamities triggered by Humans

    What is Green Marketing?

It refers to the practice of selling products and services based only on their environmental benefits. Such products or services may be environmentally friendly or are produced in an eco-friendly manner, including the following:

• Shall not contain toxic materials or ozone-depleting substances 
• Are recyclable or are produced from recycled materials 
• Manufactured in a sustainable manner 
• No use of excessive packaging 
• Are manufactured from renewable materials 
• Are designed to be repairable and not "throwaway (s)"

Green Marketing and Sustainable Development

It is typically practiced by businesses that are committed to sustainable development and CSR. Sustainable business practices make the products more attractive to consumers and also reduce unwanted expenses i.e. packaging, energy/water usage and transportation etc.

Are there any problems with consumers not willing to pay more for Green Products?

Green products are manufactured with a positive assumption that potential consumers will buy such products as their responsibility towards saving the environment. With this assumption, it is also believed that they will be willing to pay a premium for such services; though they need to be made aware of the benefits first and the business needs to be credible enough for them to trust.

Here, green marketing enters the scene. It can be used for awareness and encouragement towards green products.

The public tends to be skeptical of green claims because of so many businesses having false green claims, just to lure the consumers to purchase their products.

Marketing a good or a service as green when it's not is called green washing.

Advantages of Green Products

1. Costs more in the start; saves money afterwards

2. Encourages corporate social responsibility (CSR)

3. Ensures sustainable profits and long-term growth

4. Marketing strategies include Eco-friendly aspects

5. Good for awareness about the socially responsible brands and products

6. The manpower of the business feels proud and responsible for the company

7. Promotes access to newer markets and inspires positive competitive advantages

Challenges with Green Products

1. Lack of awareness among the population

2. Faces problems of false claims and deceptive advertising

3. Consumers refrain to pay a premium

4. Requires costly renewable and recyclable material

5. Educating customers about the advantages is costly and difficult.

6. Require expensive technologies for research & development departments and implementation & assembly processes

Conclusion

Many companies follow green marketing around the world to maintain a positive image in the minds of their consumers and also to utilize the concept of CSR to their advantage.

Many agencies like Robert Connor Cortese work towards every business’ goals with the help of green marketing to encourage CSR and attract more customers.

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What Is Connor Cortese Productions And What Do They Do?

Once upon a time, building a brand and getting a message, product, or service out there could be done solely through what is now known as "traditional" media, i.e. the printed press, radio, and television. Production companies focused solely on those elements, as this was the only type of advertising and marketing that existed. However, the world changed with the advent of the internet.

Today, production services still have to include traditional media, but they also have to focus on online messages. And the world never stands still, so added to this is now also the world of mobile media. Few of the production companies of years gone by have been able to keep up, but those that have are shaping the way advertising and brand management efforts work. One of the companies that has been able to truly make a mark on production services in the modern age is Connor Cortese Productions.

What Is Connor Cortese Productions?

Connor Cortese Productions was founded in 2005. During that time, they have made it their mission to remain up to date with modern technology, always ensuring that their clients have the greatest possible reach. As such, after 12 years of service, they now offer web, print, TV, and mobile production consulting. As a consultancy agency, they take a unique approach to what the needs of their clients are, in order to match them with the right service provider for their particular requirements. They are, in other words, the middleman that everybody needs when it comes to production services.

The company takes a personalized approach to all their work. Whenever they have a new client, they will work closely with them every step of the way. In fact, even when the production job has been completed, they continue to be in contact with their client to make sure that their requirements have really been met. This also ensures that their clients are able to return to the company should their needs change. Customer satisfaction is key to their efforts and they are known the world over for their excellent client relationships.

What Connor Cortese Productions Does

As a consultancy agency, Connor Cortese Productions spends a lot of time talking with clients and their own experts in order to get the right results. As such, they:

1.    Start with a free consultation with any potential new client.

2.    Have intensive discussions about needs and possibilities.

3.    Evaluate the different solutions that are out there.

4.    Brainstorm as a team, including the client, about potential options and steps forward.

5.    Plan for the production services that will be offered.

6.    Implement the strategies that have been agreed upon during the previous five steps.

7.    Launch the agreed upon strategies and actions, after client has given his or her approval.

8.    Track down how the strategies are performing and their impact.

9.    Report on the effects of the work that has been done.

10.  Optimize all their actions so that they continue to have a positive effect, making tweaks and changes where necessary to increase exposure.

The Services Offered by Connor Cortese Productions

While Connor Cortese Productions is, at its heart, a consulting agency, they also offer a number of specific services. These services include:

1.    Online marketing, where they help businesses get their message across on the world wide web.

2.    Media design, which spans the gamut of all types of media so that exposure can be had across the board.

3.    Radio production, which continues to be an important element of overall media, particularly for customers on the move.

4.    Television production, where just like with radio production, focus will be made on when and where to air the different productions.

5.    Event planning, which includes workshops, attendance at networking events, business seminars and symposiums, fairs, and more.

6.    Reputation management, which, as with all forms of advertising and marketing, spans the range of different types of media.

Previous Clients of Connor Cortese Productions

Connor Cortese Productions, having been in business since 2005, has worked with a number of very notable clients. What this demonstrates is the breadth of services that the company offers, and how they can target any industry or niche. Some of their best known clients are:

1.    NASDA Life Skills

2.    Treatment Centers of Africa

3.    Body Builders Association of America

4.    Center for Care

5.    Jennifer's Wedding Planner

6.    Un-official Ultimate Fighter Club

Connor Cortese Productions prides itself on its attention to detail, professional attitude, and full dedication to each of its clients. They are encouraging businesses to contact them for a free initial consultation on how to maximize their exposure.

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Connor Cortese - How to make Effective Online Green Marketing Strategies?

In keeping with the Green marketing association, green marketing is the advertising of products and services which can be environmentally safe and the method consists of product adjustments, production manner adjustments, packaging modifications and advertising and marketing modifications. Inexperienced marketing is likewise called Environmental advertising or Ecological advertising. today organizations following the inexperienced cycle are main by instance.

The comprehensible supposition of green advertising and marketing is that possibly customers will see the product or service's greenness as a benefit. this would also help clients to make their shopping for selection. The no longer-so-apparent supposition of inexperienced advertising is that purchasers might be enthusiastic and prepared to pay greater for eco-friendly green products than what they could for a non-inexperienced product.

Green advertising is growing greatly as the variety of consumers are increasing and backing their consciousnesses with their dollars. most of the people are probably to be hesitant of inexperienced claims to start out with and businesses can severely damage their logo name and sales if an inexperienced claim is located to be unfaithful or contradicted via the organization other products, services or practices.

Connor Cortese Green Advertising is an advertising and marketing strategy that could assist companies get more clients and make extra money if completed rightly. The 3 key techniques for effecting inexperienced advertising and marketing are being genuine, teaching clients and giving them the possibility to get concerned.

By way of being genuine, it is supposed that which you are in fact doing what you declare to be doing inside the green marketing campaign. Also, it is important to make certain the business regulations are constant with being eco - pleasant. The prison implications of non - genuine advertising and marketing claims call for a warning. Misleading or overstated claims can bring about regulatory or civil challenges. Non-proper claims made are called inexperienced washing.

By educating your customers is supposed which you ought to permit people to recognize approximately what you're doing and why. by giving a possibility to customers to get worried is meant that your enterprise would customize the advantages of your sustainable movements by allowing the clients to participate within the motion.

Robert Connor Cortese says gave an example, if your corporation has decided to be eco - pleasant by using no longer sending out advertising and marketing newsletters, however sending advertising newsletter emails to be able to store on paper. To be genuine, the enterprise ought to ensure that none of the other business practices project the choice to have published remembers. Not the usage of published rely could be environmental pleasant however you need to teach your target marketplace about this flow. Thirdly it is a great idea to increase your consumer's selection to be greater environmental pleasant via personalizing the trade.

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